SWIFT, COMPETENT ACTION

CAN SAVE LIVES

In Belgium, around 9000 people are struck down by a cardiac arrest every year. In almost two-thirds of cases, it occurs in the public space. Defibrillators, by themselves – even though they are mandatory in sports clubs – are not sufficient for saving lives, because too many people simply do not know how to use them. Studies show that the around 8000 to 10,000 defibrillators in our country currently save a mere 6 to 28 lives annually! The main reason is that people are scared to use a defibrillator, due to a lack of knowledge. It is therefore vital to train people, in every club, to be able to use these very important devices if deaths are to be avoided.
ladbrokes image

THE LADBROKES FOUNDATION TRAINS HEART HEROES

Ladbrokes is a close partner to the sporting world. As such, it wishes to provide more support and protection to people who do sport. Through its foundation, the company wishes to build up a new social commitment concerning the defibrillators found in Belgium's football and tennis clubs. With more than 650 thousand members, those two sports types represent around 30% of people who do sport in the country. The Ladbrokes Foundation has now undertaken to train people to take action the moment a cardiac arrest occurs, before help arrives: HEART HEROES. Reacting swiftly and competently can save lives

Aims

1

To train 5 Heart Heroes / club

2

To clearly signpost the route to the defibrillator

3

To raise awareness among all club members

BECOME ONE OF OUR HEART HEROES!

HEART HEROES training courses are open to all persons involved, directly or indirectly, in a Belgian sports club that owns a defibrillator that is in working order. A HEART HERO will know exactly what to do if faced with someone suffering a cardiac arrest while practising their sport. They will take action according to a clear and orderly procedure, taking care to implement the training they have been given. It takes just 3 hours to learn the moves that save lives.
BECOME ONE OF OUR HEART HEROES!

News

Testimonials