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What does Heart Heroes involve?
According to the Belgian Healthcare Knowledge Centre (KCE), 10 athletes below the age of 25 die of heart failure every year. And yet, if a defibrillator is used correctly, numerous lives can be saved. The Ladbrokes Foundation is launching a major awareness and training campaign in Belgium's amateur sports clubs in order to familiarise as many athletes as possible with the correct way to use a defibrillator.
• Training :
The ambitious aim is to train 5 to 12 people per club. HEART HEROES courses are held in 3 hours and are given by specially trained professionals. They are aimed at everyone, from the moment people actively join the club in its day-to-day business – as well as at non-participating family members and friends among the spectators.
• Awareness :
Signposting is set up in the club premises in order to clearly indicate the defibrillator’s location and thereby answer a question that is heard too often: “where is it? ”. Moreover, each club will be awarded an ad hoc certificate, and will be given sportswear etc. advertising the HEART HEROES. An invitation to club members and friends to become HEART HEROES, along with an explanatory brochure, will also be provided to every participating club.
Why has the Ladbrokes Foundation developed this project?
Ladbrokes, a close partner to the sporting world, wishes to provide more support and protection to people who do sport. It seemed self-evident to do everything it could to raise awareness of how to handle defibrillators in sports clubs. Short, simple training can save lives. There is no price on something like that.
What clubs are taking part in the project?
What is the Ladbrokes Foundation?
The Ladbrokes Foundation has been supporting high-level athletes in social projects since 2019. The aim is help them to focus on their sport without worrying about material aspects, which may sometimes force the athlete to stop competing. In exchange, the athlete gets involved in campaigns for social causes.
www.ladbrokesfoundation.be
Contact the Heart Heroes team
You just need to fill in the attached form. Somebody from the Ladbrokes Foundation will get in touch with the club to arrange the practical formalities.